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Mobile App Management

Many businesses allow their employees to use their personal mobile devices to access corporate data, especially those working mostly remotely. While this gives them the flexibility to work from anywhere, anytime, it also expose corporate and sensitive data to leakage and loss.


Control and restrict

Keeping corporate data safe would be easy if all our data was secured by a firewall, but in today’s perimeter-less environment a business needs its employees to be able to function and access data to work.
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Mobile App Management (MAM)

In basic terms, it allows a business to apply policies and settings to specific apps on an employee’s phone without blocking the user’s personal apps and data on the device. For example, any app that requires access to corporate data or the network would require encryption, multifactor authentication and, in extreme cases, data wiping. By separating personal from work data on the same device, the business is also protecting the user’s privacy.


How it works

MAM works by creating a secure container around the managed apps, which isolates them from the rest of the device. The container can be encrypted, password-protected, or remotely wiped if the device is lost or stolen. The container also prevents data leakage by restricting the sharing of data between managed and unmanaged apps. For example, a user cannot copy and paste text from a managed email app to an unmanaged social media app.

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How to use MAM

Application distribution
Control the distribution of applications to their employees' mobile devices.
mobile security
App-level data protection
Protect data at the app level.
App configuration and management
Configure and manage mobile apps to ensure they require secure authentication, before granting access to sensitive data.
mobile development
Device management
Manage mobile devices themselves.


MAM is different from Mobile Device Management (MDM), which focuses on securing and managing the entire device.

MDM requires users to enroll their devices with the organisation and accept the installation of a profile that grants IT full control over the device. MDM is more suitable for devices that are owned by the organisation or dedicated for work purposes.

MAM is more flexible and user-friendly than MDM, as it allows users to keep their personal data and apps untouched while still protecting the corporate data and apps. MAM is more suitable for devices that are owned by the user or used for both personal and work purposes.

Learn more here
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BMIT can help your business with both mobile apps management and mobile device management through Microsoft 365 and Microsoft Intune.
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